Design A/B Testing
Qualitative and investigative techniques to start to discover your Design's most optimal placement















Design A/B Testing
UI UX research covers a seperate level of qualitative and investigative techniques to start to discover why something should be designed that way. Understand the tools and process to get to these answers.
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Collect data
Identify goals
Generate hypothesis
Run experiment
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